Build the Commerce Engine
Connect acquisition, merchandising, conversion, retention and customer economics into one measurable growth system.
The experiment
Connect acquisition, merchandising, conversion, retention and customer economics into one measurable growth system.
E-commerce growth is a system of multipliers.
Traffic quality, conversion rate, average order value, contribution margin and repeat purchase behavior interact. Improving one can be meaningless—or harmful—if the rest of the economics are ignored.
Acquire the right traffic
Search, shopping, paid social and organic discovery play different roles. We align channel, audience, product economics and creative instead of chasing the cheapest click.
Merchandising is marketing.
Product hierarchy, collections, imagery, descriptions, offers, shipping clarity, reviews and comparison information all influence whether acquired attention becomes a purchase.
Reduce checkout friction
Mobile experience, page speed, cart behavior, payment choices, unexpected costs and trust signals are examined across the path to purchase.
Retention changes acquisition economics.
Email, SMS, replenishment, cross-sell and reactivation programs can increase the value of a customer over time. That matters when deciding what the business can afford to spend to acquire one.
Revenue is exciting. Contribution margin is useful.
Bring it into the lab.
Show us the current system, the constraint and the business outcome that matters. We'll start with the evidence.
Light the Fuse →