Wake Up the Database
Create new conversations from customers and prospects who already know the business instead of paying to reacquire every ounce of attention.
The experiment
Create new conversations from customers and prospects who already know the business instead of paying to reacquire every ounce of attention.
Before buying more attention, inspect the attention you already earned.
Old leads, past customers, incomplete opportunities and lapsed buyers can represent a meaningful audience. Detcord segments that database around relationship and relevance before deciding what deserves a message.
Reactivation needs a reason.
“Just checking in” is rarely compelling. Service timing, seasonal need, new offerings, useful information, unfinished decisions and genuine customer milestones can create a better reason to reconnect.
Build referrals into the customer journey.
Referral requests work best after a real success moment. We identify those moments and make it easy for satisfied customers to introduce the business without turning the relationship into a constant solicitation.
Coordinate email, SMS and human follow-up.
Automation can reopen conversations, but high-intent responses should reach a person quickly. CRM status and contact history help keep the experience coherent.
Measure recovered opportunity.
Replies, appointments, opportunities, repeat purchases and referred customers tell a more useful story than send volume.
Sometimes the cheapest new customer is an old customer who simply needed a reason to come back.
Bring it into the lab.
Show us the current system, where it breaks and what the business needs to accomplish. We'll build from the real constraint.
Light the Fuse →